Blog Close the Deal New Logo

Close the Deal New Logo

12 April 2024

Grab some sticks and start up a drum roll if you like. Or make the noise of a fanfare of trumpets with your mouth if you can get away with that. Or alternatively, just read on.


It’s not every day that a business gets a new look, but today is the day we unveil ours. We’re changing our logo to reflect the evolution and growth of the Close the Deal brand, to usher us into a new phase of our development.  

We didn’t have to change, we just felt the time was right for something new. So without further ado, you can stop your drumming or fanfaring now because… Ta-Da! We proudly present the new Close the Deal logo!

We love it, of course. It’s the result of plenty of thinking, sketching and designing and tells the story and reflects the purpose of Close the Deal. 

 The icon pays homage to our flagship product - the pergola - and how it becomes a seamless part of every home, creating “space for everyone”. 

 We’ve integrated a pound sign into our name to represent our continuing commitment to saving customers money with awesome deals on top quality products. 

 And you’re sure to have spotted the smiley face which sums up our ultimate goal – to get our customers in an excellent mood with amazing savings, and to give them positive experiences with the quality of our service and the products they buy from us.

 This isn’t a new beginning or anything like that. It’s a new look and a new way we’re presenting ourselves to the world. It’s something we can all get behind to get more Britons aware of what makes Close the Deal a great place for customers to save money, and a great place to work.

It’ll take a while for us to introduce the new logo to all our communications, so don’t be surprised if you still see the old one in various places!cosy deals, pergolas